This article was authored by Director of Policy and Communications at the Charity Commission, Sarah Atkinson for the building boards for a digital age campaign.
Nowadays, more than ever, digital is at the centre of our everyday lives. As a result, charities need to have the skills and confidence to navigate and exploit technology for their organisation. That’s one of the reasons why we are supporting building boards for a digital age, a collaborative campaign to increase digital expertise on charity boards.
The benefits that technology can bring to charities are wide-ranging; they include the chance to reach a greater audience, to engage more reciprocally with supporters, and to increase operational efficiency. There are also risks that come with digital, from cyber fraud to data protection breaches. Having trustees with digital expertise on a board means that charities will be in a good position to exploit these benefits for their charity, but also to mitigate the risks, and be better prepared to manage any problems quickly and effectively. Digital can also support strong governance if trustees are able to use technology to access information and make quick decisions, increase insight into their charity’s activities, and ensure that when trustees delegate, they are using technology to clarify what the charity’s policies and procedures are.
If you have a digital background and are thinking of joining a charity board, there are huge benefits to taking on such a vital role.
Trusteeship is an excellent way to get involved in your community and help a cause that matters to you. It introduces you to new experiences and people, and allows you to develop new skills, stretch yourself and apply your knowledge to real, fresh challenges. What’s more, spearheading the use of new technology amongst trustees to ensure your organisation makes the greatest difference possible will be extremely rewarding.
Of course not all charities are lucky enough to have a trustee board with strong digital expertise. With the support of Grant Thornton and Zoe Amar Communications, the Charity Commission recently launched a new resource, 12 questions about digital for trustees, to highlight the issues that boards should consider when approaching digital.
Across 12 wider areas where digital could have an impact – such as strategy, culture, and service delivery – we’ve looked at the key questions trustees should ask as a starting point to navigate the digital opportunities and risks in that area.
For example, when it comes to using digital to build your brand, do you have a website that is easy to navigate and optimised for all devices?
Are you considering the digital trends when it comes to fundraising, such as the rise of crowdfunding?
We hope that boards that don’t yet have a trustee with digital expertise can use this tool to start a conversation and to increase their collective understanding of digital. We also hope that digital trustees, those with a deeper familiarity with and appetite for technology, can use it to evaluate where on a digital journey their charity is, and where there are gaps or opportunities, to ensure the sector isn’t left behind as we move to an increasingly digital future.
Sarah was appointed Director of Policy and Communications at the Charity Commission in October 2014. She is a board member of the Professional Association for Childcare and Early Years and a member of the Chartered Institute of Public Relations Professional Practices Panel.